Имеем стандартное правило 70-persistent-net.rules:
# PCI device 0x1af4:0x1000 (virtio-pci) (custom name provided by external tool)
SUBSYSTEM=="net", ACTION=="add", DRIVERS=="?*", ATTR{address}=="52:54:00:99:db:86", ATTR{type}=="1", KERNEL=="eth*", NAME="fuckmesideways"
