История изменений

А fortune пишет такое:

Though the fiscal quarter for which P&G reported ended before the launch of Gillette’s “The Best Men Can Be” campaign, there has been no hit to sales thus far in light of the social media storm the ad spark. The commercial called on men to embrace a new kind of masculinity, a message well received by many but seen as an unnecessary scolding by others. But as with other controversies involving a major brand—think Nike with Colin Kaerpernick last year or Starbucks and gun safety a few years ago—noise and threats of boycotts haven’t translated into a hit to sales.

“Retail sales trends are in line with pre-campaign levels,” Moeller said, and the CFO pointed to “unprecedented” levels of media coverage and consumer engagement.

Кому верить - нытью всяких обиженных в интернете или CFO P&G? Учитывая то, что их акции в этом году стабильно росли.

А fortune пишет такое:

Though the fiscal quarter for which P&G reported ended before the launch of Gillette’s “The Best Men Can Be” campaign, there has been no hit to sales thus far in light of the social media storm the ad spark. The commercial called on men to embrace a new kind of masculinity, a message well received by many but seen as an unnecessary scolding by others. But as with other controversies involving a major brand—think Nike with Colin Kaerpernick last year or Starbucks and gun safety a few years ago—noise and threats of boycotts haven’t translated into a hit to sales.

“Retail sales trends are in line with pre-campaign levels,” Moeller said, and the CFO pointed to “unprecedented” levels of media coverage and consumer engagement.

Кому верить - нытью всяких обиженных в интернете или CFO P&G?