Как собрать пакет с install.sh в debian/rules

dpkg-buildpackage: info: host architecture amd64
 fakeroot debian/rules clean
dh clean
   dh_auto_clean
   dh_clean
 debian/rules build
dh build
   dh_update_autotools_config
   dh_auto_configure
   dh_auto_build
   dh_auto_test
 fakeroot debian/rules binary
dh binary
   dh_auto_test
   dh_testroot
   dh_prep
   debian/rules override_dh_auto_install
make[1]: Entering directory '/<<PKGBUILDDIR>>'
bash ./install.sh
Please run as root.
debian/rules:12: recipe for target 'override_dh_auto_install' failed
make[1]: *** [override_dh_auto_install] Error 1
make[1]: Leaving directory '/<<PKGBUILDDIR>>'
debian/rules:9: recipe for target 'binary' failed
make: *** [binary] Error 2
dpkg-buildpackage: error: fakeroot debian/rules binary gave error exit status 2