udev правила не работают

Я в бешенстве.
cd /etc/udev/rules.d
vi 10-disks.rules
пишу
KERNEL=="sd*", ATTRS{model}=="photosmart 7200 ", NAME="pcard"

root@sanya gordon01]# udevinfo -a -p /sys/block/sdb

[...]
looking at device '/block/sdb':
KERNEL=="sdb"
[...]

looking at parent device '/devices/pci0000:00/0000:00:1e.0/0000:02:04.0/usb5/5-2/5-2:1.2/host7/target7:0: 0/7:0:0:0':
[...]
ATTRS{model}=="photosmart 7200 "
ATTRS{vendor}=="HP "
ATTRS{scsi_level}=="3"
ATTRS{type}=="0"
ATTRS{queue_type}=="none"
ATTRS{queue_depth}=="1"
ATTRS{device_blocked}=="0"
ATTRS{max_sectors}=="240"

но блин:
[root@sanya gordon01]# dmesg
usb 5-2: new full speed USB device using uhci_hcd and address 10
usb 5-2: configuration #1 chosen from 1 choice
drivers/usb/class/usblp.c: usblp0: USB Bidirectional printer dev 10 if 0 alt 0 proto 2 vid 0x03F0 pid 0xB002
scsi10 : SCSI emulation for USB Mass Storage devices
usb-storage: device found at 10
usb-storage: waiting for device to settle before scanning
Vendor: HP Model: photosmart 7200 Rev: 1.00
Type: Direct-Access ANSI SCSI revision: 02
sd 10:0:0:0: Attached scsi removable disk sdb
sd 10:0:0:0: Attached scsi generic sg1 type 0
usb-storage: device scan complete

Что я делаю не так?