[svg][@font-face][src: url(fonts/нестандартный.ttf);] Импорт нестандартного шрифта в svg .

А если без SVG, только javascript?

Есть такая штука как Cufon: http://wiki.github.com/sorccu/cufon/about

About

Cufón aims to become a worthy alternative to sIFR, which despite its merits still remains painfully tricky to set up and use. To achieve this ambitious goal the following requirements were set:
No plug-ins required – it can only use features natively supported by the client
Compatibility – it has to work on every major browser on the market
Ease of use – no or near-zero configuration needed for standard use cases
Speed – it has to be fast, even for sufficiently large amounts of text

And now, after nearly a year of planning and research we believe that these requirements have been met.
So, how does it work?

Cufón consists of two individual parts – a font generator, which converts fonts to a proprietary format and a rendering engine written in JavaScript.

пример «укуфоненого» сайта - http://projectc.net/

Спасибо сейчас посмотрю. The ‘font-face-src’ element оказывается есть и ‘font-face-name’ ‘font-face-uri’ еще не разобрался читаю вот сижу